SUCCESS STORIES

Audio campaigns on DAX produce powerful business results

Audi drives 6.3X more site visits with second-party targeting on DAX

The Objectives:

The Solution:

  • Matched users of the UK’s leading car buying websites What Car and Auto Car with audiences in the DAX network
  • Created a highly targeted audience of consumers intending to buy a car

The Results:

  • 6.3X more visitors to the new site than average
  • 13% of all traffic to the site during the campaign period came from DAX audiences

Source: Listener Insight ID, Audi

Cineworld grows subscriptions using DAX second-party targeting

The Objectives:

The Solution:

  • Matched Dennis Publishing’s audience of cinema enthusiasts with audiences in the DAX network
  • Created a segment of movie fans to target with highly relevant ad messaging

The Results:

  • 2X more visitors to the Cineworld Unlimited Card site than average
  • 17% more likely to apply for a card

Source: Listener Insight ID, Cineworld

RBS boosts mortgage applications thanks to DAX second-party targeting

The Objective:

  • Drive people to find out more about remortgaging through RBS

The Solution:

  • Matched people who had researched mortgages on Zoopla with audiences in the DAX network
  • Created a premium audience to target with relevant ad messages

The Results:

  • 75% application completion rate, compared to 43% for the unexposed group

Source: Listener Insight ID, RBS

E.ON combines DAX location sync ads with out-of-home posters to elevate brand

The Objectives:

  • Drive brand reappraisal
  • Gain recognition as an innovative energy provider
  • Reach people in more moments across the day

The Solution:

  • Geo-fenced EO.N out-of-home poster sites
  • Synced audio campaign with poster sites
  • When a listener in the DAX network entered the geo-fenced zone, DAX served an audio ad corresponding to the poster

The Results:

  • 4X more smart meter signups than average site traffic
  • 26% increase in consideration

Source: Listener Insight ID, EON, Differentology

Virgin Atlantic posters with DAX location sync ads lift brand preference by 7%

The Objective:

  • Increase awareness of Virgin Atlantic’s new economy classes
  • Cut through during busy Easter period

The Solution:

  • Drew a 1km perimeter around Virgin Atlantic’s poster sites
  • Served audio ad to listeners on the DAX network within the 1km perimeter
  • Increased opportunity for people exposed to the audio to see the same messaging in the poster

The Results:

  • 20% increase in bookings
  • 7% increase in brand preference

Source: Virgin Atlantic

Sky Sport’s 3D audio ads extend the drama of F1 to DAX audiences

The Objective:

  • Compel listeners to sign up for Sky’s F1 coverage
  • Bring the excitement of being trackside to life

The Solution:

  • Created a 3D audio ad that uniquely dropped the listener into the F1 experience

The Results:

  • 39% increase in emotional involvement compared to the stereo version of ad
  • 67% greater likelihood among exposed audience to consider purchasing Sky Sports

Source: Neuro-Insight

B&Q’s dynamic audio campaign produces 8,000 incremental store visits

The Objective:

  • Increase store visits whatever the weather

The Solution:

  • Created a dynamic audio campaign based on location, weather and relevant DIY project
  • Gave DIY enthusiasts the inspiration to start their DIY project

The Results:

  • 8,000 additional visits to B&Q stores across the country

Source: A Million Ads, MOBSTA

Santander’s ads on the DAX network of podcasts lifts purchase intent by 18%

The Objective:

  • Promote the benefits of a Santander first-time mortgage to a relevant audience

The Solution:

  • Used podcasts’ highly engaged environment to convey all the benefits of Santander’s first-time mortgage product

The Results:

  • 18% uplift in purchase intent

Source: Differentology

O2 records 2% uplift in store footfall driven by audio ads

The Objective:

  • Drive listeners into O2 stores to check out the new Samsung phone

The Solution:

  • Created a 1km perimeter around every O2 store across the country
  • Served O2 audio ad to listeners in the DAX network when they came within proximity of an O2 store

The Results:

  • 2% of those exposed went into an O2 store

Source: MOBSTA

Subway quantifies the effect of audio ads on store traffic with a 2.5% uplift

The Objective:

  • Drive footfall to Subway locations

The Solution:

  • Created a 1km perimeter around every Subway store across the country
  • Served Subway audio ad to listeners in the DAX network when they came within proximity of a Subway store

The Results:

  • 2.5% of those exposed to the ads went on to visit a Subway

Source: MOBSTA

Midflight reporting and optimisations drive Virgin Media sales online

The Objective:

  • Encourage consumers to buy entertainment bundles

The Solution:

  • Launched audio ad campaign on DAX
  • Quantified performance using Listener Insight ID
  • Optimised campaign midflight thanks to real-time reporting

The Results:

  • 3X increase in likelihood to complete a purchase on the website

Source: Listener Insight ID, Virgin Media

Listener Insight ID reveals impact of premium data targeting for Purple Bricks

The Objective:

  • Promote Purple Bricks brand and drive people to visit the website

The Solution:

  • Matched audiences who had researched properties on premium sites with audiences in the DAX network
  • Created a premium audience to target with Purple Bricks messaging
  • Used Listener Insight ID to accurately calculate return on investment

The Results:

  • 7X better performance than average

Source: Listener Insight ID, Purple Bricks

DAX measurement tools inform optimisations and boost Hyundai’s performance

The Objective:

  • Stimulate listeners to interact with the Hyundai website

The Solution:

  • Lauched audio campaign on DAX
  • Tracked campaign performance daily using Listener Insight ID  
  • Made midflight optimisations, including daypart targeting and frequency capping

The Results:

  • 49% of exposed users visited dealership pages versus 39% of unexposed users
  • 19% of exposed users downloaded a brochure versus 14% of unexposed users

Source: Listener Insight ID, Hyundai

Daily performance tracking and creative optimisations drive eBay site visits

The Objective:

  • Drive qualified traffic to the eBay site

The Solution:

  • Created 6,000 dynamic creative variations tailored according to weather, day, location and product
  • Monitored Listener Insight ID dashboard daily
  • Optimised creative messaging and targeting during campaign to improve performance

The Results:

  • 1.7X uplift in traffic to home section of eBay site
  • 1.5X uplift in traffic to gardening section of eBay site

Source: Listener Insight ID, eBay

British Gas uses Listener Insight ID to test the effect of dynamic creative

The Objective:

  • Promote boiler installations and boiler cover

The Solution:

  • Ran A/B testing using Listener Insight ID
  • Served standard audio ads as the control group
  • Served dynamic audio ads as the test group, tailored according to daypart, temperature and location

The Results:

  • 2X greater likelihood to visit the site among test group
  • 2X greater likelihood to convert on the website among test group

Source: Listener Insight ID, British Gas

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