New devices. More content. A growing audience. Digital audio is booming – and it’s only getting bigger.
Source: MIDAS 2019, Gartner 2018, The Infinite Dial 2019 Edison Research and Triton Digital, eMarketer, Nielsen
Advertisers can trust digital audio
Users rarely stop listening to avoid an ad so listen-through rates exceed 90%.
DAX includes only regulated broadcasters, licensed music-streaming services and strictly curated podcasts, which means highest quality content is assured.
Unlike other digital environments such as display advertising, an ad on DAX receives 100% share of voice whenever it’s played.